Better marketing decisions.
Every brief. Every campaign.
Every cycle.
Better marketing decisions. Every brief. Every campaign.
Every cycle.
Adology watches your category, ships live intelligence into your workflows, and grades its calls against what actually performs, so every decision your team makes starts from a stronger foundation.
Adology watches your category, ships live intelligence into your workflows, and grades its calls against what actually performs, so every decision your team makes starts from a stronger foundation.
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Same question, two answers. One generic. One grounded in your category.
Same question, two answers. One generic.
One grounded in your category.
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Trusted by leading brands and agencies
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See what teams make
with Adology.
Marketers are turning messy market signals into clear actions. Whatโs working, whatโs missing, and what to do next.
Marketers are turning messy market signals into clear actions. Whatโs working, whatโs missing, and what to do next.
- IGJason Momoa as Mr. Chime13k likes ยท 11.9ร outlierWeekly Brief Chime Jan โ Mar ยท 2026Chime bought a celebrity. Competitors bought UGC.90 days ยท 6 fintech brands tracked ยท the gap is widening474Your items64Median likes11.9รTop outlier9รVs best competitorโ 9ร the next-best competitor post. Volume isn't the moat. Celebrity IP is.The gap, post-vs-post real Adology citedDefend the leadLock the celebrity-IP playbook. None of the 5 competitors have the budget to match.SourceAdology ยท Digital BankingWindow90 daysItems1,063ReliabilityMCP-verifiedWEEKLY BRIEF ยท CHIME ยท ADOLOGY
- Category Signals Chime Jan โ Mar ยท 20264 plays the category is running. Chime owns 1. Holds 1. Has 2 gaps.90 days ยท 6 fintech brands ยท status per signalIG01 Celebrity IP owned@chime 1 brand"Jason Momoa. Larry Bird ร Cooper Flagg. Studio production."Your moat. Lock the playbook before MoneyLion catches up.IG02 Influencer-led utility held@albert @moneylion 3 brands"Albert ร Dearica Marie ยท MoneyLion Valentine's spot ยท FinTok creators."You run Devon Rodriguez ร MLS. Defend share.IG03 Tax-season utility gap@moneylion @albert 2 brands"MoneyLion 'No filing fees' ยท 1,440 likes. Q1 demand spike."Zero Chime tax content. 30-day window before Q2.IG04 Community / sports partnerships held@albert @chime 2 brands"Albert ร KIPP Compton court ยท Chime ร Portland Fire WNBA + MLS."Both running. Albert's angle is more affordable; Chime's spendier.Q2 priorityClose the tax-utility gap. Match MoneyLion's UGC format before Q2 filing season.SourceAdology ยท Digital BankingWindow90 daysSignals4 detectedReliabilityMCP-verifiedCATEGORY SIGNALS ยท CHIME ยท ADOLOGY
IG
Dark Web Monitor ยท 'Sanity check'7,928 likes ยท 9.1ร outlierOrganic Competitive NordVPN Feb 10 โ Mar 16 ยท 2026NordVPN posts less. Hits harder per post.5 VPN brands ยท 35 days ยท efficiency vs volume2.0%Your viral rate28Median likes248Items posted1.0%Surfshark viralโ 2ร the viral rate of Surfshark on 1/3 the volume. Efficiency, not throughput.Per-post efficiency real Adology citedKeep the laneStick with curiosity-gap UI mockups. 4 of your top 5 use this exact mechanic.SourceAdology ยท VPN & PrivacyWindow35 daysItems1,577ReliabilityMCP-verifiedORGANIC COMPETITIVE ยท NORDVPN ยท ADOLOGY- Hook TeardownOne template, three winners.NordVPN ยท top-5 posts ยท same chat-UI layout, 3ร in the leaderboardHook split ยท top 5Curiosity Gap (chat-UI)60%Pattern Interrupt20%Visual Contrast20%1
Dark Web Monitor'Sanity' wall-of-text revealVisual Contrast7,9289.1ร2
Password cautionBlue subverted safety signPattern Interrupt6,7927.8รPattern lockedThe chat-UI template is doing 52% of top-5 likes. Run the next variant this week. - Messaging Audit Tecovas Q1 2026Tecovas runs Promotional 52% of the time, Story-Driven posts win 2.5x more.Brand-feed only - 65 message-labeled posts of 285 Tecovas items.65POSTS AUDITED52%PROMOTIONAL0.74xPROMO LIFT2.46xSTORY LIFT3,272TECOVAS MEDCLAIM FREQUENCY ยท ER LIFT vs TECOVAS BASELINEStory-Driven 2.46x STRONG9% usedInspirational 1.02x MIXED31% usedPromotional 0.74x WEAK52% usedPhilosophical 0.45x WEAK8% usedONE THING TO SCALECut Promotional, double down on Story-Driven and Authentic Rodeo StyleStory-Driven hits 8,060 median likes (2.46x baseline) at just 9% usage. Double down on narrative - cut the 52% Promotional habit.MESSAGING AUDIT ยท TECOVAS ยท ADOLOGY
- Creative Toolkit Tecovas Q2 2026 KickoffTecovas's biggest unused lift: Elevated Style at 1.86x over baseline.8 levers measured at 75%+ confidence on 139 labeled posts. R-squared = 77%.139POSTS ANALYZED8LEVERS MEASURED1.86xTOP LIFT5ROOM TO GROW77%MODEL R^2OPPORTUNITY LIFTS ยท LIFT vs CURRENT USETransformation: Elevated Style 1.86x27% curNarrative: Process Reveal 1.51x17% curVisual: Earth Tones 1.50x9% curBrand: Values-Driven 1.50x11% curProduction: High-End 1.38x23% curLift over baseline Current use %SHIP THIS SPRINTShip one Elevated Style post and cut Promotional messaging in half.1.86x lift, 95% conf, used in only 27% of posts. Promotional copy fills 57% and drags (0.80x). Swap the next promo for an elevated-style process-reveal.CREATIVE TOOLKIT ยท TECOVAS ยท ADOLOGY
- OLOlipopFeb 25, 2026 ยท 24hDaily Pulse3 movers shipped overnight. Yours nearly matched the outlier at a fraction of the budget.Trendy F&B KSยท Movers feedยท Conf. MED-HIGH3Movers ยท last 24h18.5%Your ER ยท Olipop meme19.7%Outlier ER ยท LD urn4.4รOlipop vs 30d medianMED-HIGHConfidenceOvernight feed ยท 3 movers your post first
TT
@drinkolipop Focal 06:14Monkey-emoji petition meme. Audience nominating their own flavor pairings.62.9k โค18.5% ER1.5k+ repliesTT
@liquiddeath Outlier 03:42Turned Spotify into a funeral urn. Music-streaming format hack.377k โค19.7% ER18 hr cycleIG
@drinkpoppi 11:08UK distribution announce. Tesco + Pret partnership reveal.30.4k โคdistributionโ Strategic takeOlipop matched Liquid Death's ER at a fraction of the budget because the audience did the work. Replicate the petition-format mechanic before the 48h shelf-life expires.MOVERS ยท OLIPOP ร TRENDY F&B KS ยท ADOLOGY - PFPOPFLEXApr 2026 ยท StrategicBrand Marketing ModePOPFLEX wins on craft and community. Alo wins on lane and category share.Athleisure KSยท5-axis radarยทConf. HIGH5Positioning axes92PF ยท craft score88PF ยท community85Alo ยท lane shareHIGHConfidence5-axis positioning ยท POPFLEX vs Alooverlay comparisonPOPFLEX (focal) Alo (top threat)โ The asymmetric advantagePOPFLEX dominates on craft + heritage. Alo dominates on lane share. The opportunity: industrialize craft+heritage into a moat before Alo decides to copy them.POSITIONING RADAR ยท POPFLEX ร ATHLEISURE KS ยท ADOLOGY
- Tecovas x @dalebrisby Conditional approveDale Brisby reaches a 1.4x western-aesthetic lift Tecovas's own feed cannot.90d ยท 134 posts ยท 1 Tecovas integration87VET SCOREB+91%AUTH ERpass6.9xER vs PEERhigh0PAID 60dclean0FLAGSclearAUDIT ยท THREE DOMAINS01PassAudience authenticity91% real / 9.4x outlier post / organic curve, no boost02PassEngagement qualityIG: 4,109 median likes / 28K median views / 2.9% viral03PassBrand fit ยท TecovasWestern Aesthetic 1.41x lift / Western Icon persona 1.19xVERDICTConditional approve. Add category exclusivity and move forward.Lock 90-day Western-boots exclusivity. Test one Tecovas-integrated reel at $1.8K before scaling to $8.5K BTS series.INFLUENCER VETTING ยท TECOVAS x @DALEBRISBY ยท ADOLOGY
- Post Coaching Tecovas Apr 5 - May 5 2026Three Tecovas posts dragged 76% below expected this month.Common thread: Hook = Intrigue without a celebrity or cultural anchor.20POSTS SCANNED10BELOW MEDIAN3FLAGGED76%AVG SEVERITY4.6xTOP LIFTUNDERPERFORMER ยท 78% BELOW EXPECTEDWell, those went fast.1,020 ACTUALvs4,710 EXPECTEDTHREE WAYS TO FIX01SwapSwap Hook to Direct Address5,855 median / 1.5x lift over Intrigue02ReinforceKeep cinematic ProductionRank #2 of 5 / 5,517 median03PairingAnchor to a cultural momentWeekend Kickoff Meme / 31.7K likesONE THING TO TRYShip one Direct Address post paired with cinematic production.Direct Address (5,855 median, #1 hook) is Tecovas's biggest unused lever. Pair it with Cinematic production for the strongest 2-dimension combo in the brand's playbook.POST COACHING ยท TECOVAS ยท ADOLOGY
- Onboarding Audit Tecovas Day 1 Audit ยท May 18 2026Adology ingested 2,480 posts across 12 feeds for Tecovas this week.5 brands, 6 influencers, 1 empty feed. Two candidates to fix before next sprint.2,480ITEMS INGESTED12FEEDS WIRED11ACTIVE1EMPTY18dSINCE REFRESH12 FEEDS ยท STATUS AT A GLANCETecovas 285 Ariat 487 Chisos 345 Lucchese 281 Justin Boots 209 Rose Anvil 278 Emily Hohmann 180 Jeremiah Craig 135 Dale Brisby 134 Theo Von 126 Pierre J Wilson 20 William Barton 0THREE FINDINGS01EmptyWilliam Barton (BootSpy) feed empty0 items / sources not wired / blocking BootSpy intel02StalePierre J Wilson thin and stale20 items / last active Apr 18 / 30 days old03HealthyRest of set running clean10 feeds healthy / 2,460 items / Apr 22-30 freshONE THING TO FIXWire William Barton's sources and refresh Pierre before sprint two.11 of 12 feeds are clean. One empty feed and one thin influencer are all that stands between Tecovas and full-coverage. Both fixable in a single sprint.ONBOARDING AUDIT ยท TECOVAS ยท ADOLOGY
- OLBrandOlipopQ2 wellness slateร vettingCreatorMaya Mitchell@maya.makes.itMMConditional approve90d ยท 87 posts ยท 6 integrations78Vet scoreB+89%Auth.โ pass7.4%Eng. rateโ 2.1ร6Paid/60dโ high0FlagscleanTT5-ingredient gut bowl 2.1M viewsIG PAIDFridge tour ยท Poppi 412K viewsIGHow I read a label 684K viewsYTSunday meal prep 241K viewsAudience ยท IG + TTW 25-3438%W 18-2422%W 35-4414%Brand fit ยท OlipopGut health92Pantry / label88Mom / household71Fad-chasing22Brand safety ยท 18 monthsโClean record. No controversy. Net sentiment +0.62 across 8 sources. PASS!6 paid posts in 60d. 2 beverage-adjacent (Health-Ade, Poppi). Saturation risk. MAJORVerdictConditional approve. Add exclusivity. Move forward.Lock 90-day category exclusivity (beverage + prebiotic). Cap at 2 paid/14 days during flight. Test with story first ($1.8K) before feed reel ($8.5K).INFLUENCER VETTING ยท OLIPOP ร @MAYA.MAKES.IT ยท ADOLOGY
- r/energydrinks WellWithAll5,907 threads. WellWithAll isn't in the top 80.247K members ยท 60 days ยท 14,200+ comments5,907Threads14.2KComments0In top 80โฅ223รTop outlierโ 14 mentions across 5,907 threads = 0.24% share of voiceTheme Breakdown share of top-80 engagementTier-list compulsion31%Side-effect anxiety19%Scarcity / discovery14%Brand comparison10%Flavor critique4%5 themes carry 78% of all volumeTop 3 Threads ranked by comments ยท 60d01"My Ultimate Energy Drink Tier List"797 c ยท 55ร outlier Tier list02"Why do I feel pins & needles drinking c4s?"219 c ยท 46ร outlier Safety03"who's actually tried bucked up"133 c ยท 15ร outlier Brand compBrands in the tier-list (not you) 30+ rankedCelsius Monster Bang Bucked Up C4 Ghost"30+ brands ranked. WellWithAll not among them."โ r/energydrinks ยท top-voted tier list ยท Feb 20Reddit Forum Read ยท WellWithAll ยท Adology
- Top Post (90d) Nov 24 ยท Target 10.2ร OutlierTarget ballerina dress reveal, the post this coaching is built around.Views2.4MEng. Rate11.3%vs. Baseline10.2รShares1,777Why this hitA real product reveal (V2 implies V1 was loved), a retailer co-sign (Target = mainstream legitimacy), and unique niche-product fit.3 Critiques ยท Do's & Don'ts01KEEP ยท Product-launch reveal formatAll 3 outliers used the same format: product reveal + tactile moment + launch caption. Don't change this. Apply to every product moment.02KEEP ยท Founder-led narrative toneComments dominated by "you" and "Cassey" mentions. Your audience treats you as the brand.Stop DoingUntethered day-in-the-life vlogs ยท 0.8ร baselineThe only category below baseline. Drop them, or graft onto a business beat (factory day, launch-week day).INFLUENCER COACH ยท @BLOGILATES ยท ADOLOGY
- IGJason Momoa as Mr. Chime13k likes ยท 11.9ร outlierWeekly Brief Chime Jan โ Mar ยท 2026Chime bought a celebrity. Competitors bought UGC.90 days ยท 6 fintech brands tracked ยท the gap is widening474Your items64Median likes11.9รTop outlier9รVs best competitorโ 9ร the next-best competitor post. Volume isn't the moat. Celebrity IP is.The gap, post-vs-post real Adology citedDefend the leadLock the celebrity-IP playbook. None of the 5 competitors have the budget to match.SourceAdology ยท Digital BankingWindow90 daysItems1,063ReliabilityMCP-verifiedWEEKLY BRIEF ยท CHIME ยท ADOLOGY
- Category Signals Chime Jan โ Mar ยท 20264 plays the category is running. Chime owns 1. Holds 1. Has 2 gaps.90 days ยท 6 fintech brands ยท status per signalIG01 Celebrity IP owned@chime 1 brand"Jason Momoa. Larry Bird ร Cooper Flagg. Studio production."Your moat. Lock the playbook before MoneyLion catches up.IG02 Influencer-led utility held@albert @moneylion 3 brands"Albert ร Dearica Marie ยท MoneyLion Valentine's spot ยท FinTok creators."You run Devon Rodriguez ร MLS. Defend share.IG03 Tax-season utility gap@moneylion @albert 2 brands"MoneyLion 'No filing fees' ยท 1,440 likes. Q1 demand spike."Zero Chime tax content. 30-day window before Q2.IG04 Community / sports partnerships held@albert @chime 2 brands"Albert ร KIPP Compton court ยท Chime ร Portland Fire WNBA + MLS."Both running. Albert's angle is more affordable; Chime's spendier.Q2 priorityClose the tax-utility gap. Match MoneyLion's UGC format before Q2 filing season.SourceAdology ยท Digital BankingWindow90 daysSignals4 detectedReliabilityMCP-verifiedCATEGORY SIGNALS ยท CHIME ยท ADOLOGY
IG
Dark Web Monitor ยท 'Sanity check'7,928 likes ยท 9.1ร outlierOrganic Competitive NordVPN Feb 10 โ Mar 16 ยท 2026NordVPN posts less. Hits harder per post.5 VPN brands ยท 35 days ยท efficiency vs volume2.0%Your viral rate28Median likes248Items posted1.0%Surfshark viralโ 2ร the viral rate of Surfshark on 1/3 the volume. Efficiency, not throughput.Per-post efficiency real Adology citedKeep the laneStick with curiosity-gap UI mockups. 4 of your top 5 use this exact mechanic.SourceAdology ยท VPN & PrivacyWindow35 daysItems1,577ReliabilityMCP-verifiedORGANIC COMPETITIVE ยท NORDVPN ยท ADOLOGY- Hook TeardownOne template, three winners.NordVPN ยท top-5 posts ยท same chat-UI layout, 3ร in the leaderboardHook split ยท top 5Curiosity Gap (chat-UI)60%Pattern Interrupt20%Visual Contrast20%1
Dark Web Monitor'Sanity' wall-of-text revealVisual Contrast7,9289.1ร2
Password cautionBlue subverted safety signPattern Interrupt6,7927.8รPattern lockedThe chat-UI template is doing 52% of top-5 likes. Run the next variant this week. - Messaging Audit Tecovas Q1 2026Tecovas runs Promotional 52% of the time, Story-Driven posts win 2.5x more.Brand-feed only - 65 message-labeled posts of 285 Tecovas items.65POSTS AUDITED52%PROMOTIONAL0.74xPROMO LIFT2.46xSTORY LIFT3,272TECOVAS MEDCLAIM FREQUENCY ยท ER LIFT vs TECOVAS BASELINEStory-Driven 2.46x STRONG9% usedInspirational 1.02x MIXED31% usedPromotional 0.74x WEAK52% usedPhilosophical 0.45x WEAK8% usedONE THING TO SCALECut Promotional, double down on Story-Driven and Authentic Rodeo StyleStory-Driven hits 8,060 median likes (2.46x baseline) at just 9% usage. Double down on narrative - cut the 52% Promotional habit.MESSAGING AUDIT ยท TECOVAS ยท ADOLOGY
- Creative Toolkit Tecovas Q2 2026 KickoffTecovas's biggest unused lift: Elevated Style at 1.86x over baseline.8 levers measured at 75%+ confidence on 139 labeled posts. R-squared = 77%.139POSTS ANALYZED8LEVERS MEASURED1.86xTOP LIFT5ROOM TO GROW77%MODEL R^2OPPORTUNITY LIFTS ยท LIFT vs CURRENT USETransformation: Elevated Style 1.86x27% curNarrative: Process Reveal 1.51x17% curVisual: Earth Tones 1.50x9% curBrand: Values-Driven 1.50x11% curProduction: High-End 1.38x23% curLift over baseline Current use %SHIP THIS SPRINTShip one Elevated Style post and cut Promotional messaging in half.1.86x lift, 95% conf, used in only 27% of posts. Promotional copy fills 57% and drags (0.80x). Swap the next promo for an elevated-style process-reveal.CREATIVE TOOLKIT ยท TECOVAS ยท ADOLOGY
- OLOlipopFeb 25, 2026 ยท 24hDaily Pulse3 movers shipped overnight. Yours nearly matched the outlier at a fraction of the budget.Trendy F&B KSยท Movers feedยท Conf. MED-HIGH3Movers ยท last 24h18.5%Your ER ยท Olipop meme19.7%Outlier ER ยท LD urn4.4รOlipop vs 30d medianMED-HIGHConfidenceOvernight feed ยท 3 movers your post first
TT
@drinkolipop Focal 06:14Monkey-emoji petition meme. Audience nominating their own flavor pairings.62.9k โค18.5% ER1.5k+ repliesTT
@liquiddeath Outlier 03:42Turned Spotify into a funeral urn. Music-streaming format hack.377k โค19.7% ER18 hr cycleIG
@drinkpoppi 11:08UK distribution announce. Tesco + Pret partnership reveal.30.4k โคdistributionโ Strategic takeOlipop matched Liquid Death's ER at a fraction of the budget because the audience did the work. Replicate the petition-format mechanic before the 48h shelf-life expires.MOVERS ยท OLIPOP ร TRENDY F&B KS ยท ADOLOGY - PFPOPFLEXApr 2026 ยท StrategicBrand Marketing ModePOPFLEX wins on craft and community. Alo wins on lane and category share.Athleisure KSยท5-axis radarยทConf. HIGH5Positioning axes92PF ยท craft score88PF ยท community85Alo ยท lane shareHIGHConfidence5-axis positioning ยท POPFLEX vs Alooverlay comparisonPOPFLEX (focal) Alo (top threat)โ The asymmetric advantagePOPFLEX dominates on craft + heritage. Alo dominates on lane share. The opportunity: industrialize craft+heritage into a moat before Alo decides to copy them.POSITIONING RADAR ยท POPFLEX ร ATHLEISURE KS ยท ADOLOGY
- MCMacy'sQ1 2026 ยท QuarterMessaging AuditOne claim swallowed your quarter. 184 times. The audience tuned it out.Holiday Ad Creative KSยท427 claims codedยทConf. HIGH184รTop claim ยท destination62%Posts containing it0.4รTop claim ER ยท saturated2.9รStrongest claim ยท underusedHIGHConfidenceTop 6 claims ยท ranked by frequencycolor = voice health"Macy's is the destination" 0.4ร184"Discover [X] at Macy's" 1.1ร67"Score [%] off / Save [$]" 0.6ร42"Send this to someone whoโฆ" 2.9ร23"Top [N] picks" 1.7ร19"[X] is having a moment" 1.3ร14Saturated Mixed Strongโ Strategic takeSaturation and scarcity coexist. "Destination" is over-said at 184ร / 0.4ร ER. "Send this to someone whoโฆ" is under-used at 23ร / 2.9ร ER. The Q2 lever is reallocation, not new creative.Drop & Replace Q2 mandateReduce "destination" from 62% to 15%. Replace with recipient-framed claims.Pull "destination" out of 80% of upcoming posts and replace with "Top N picks", "Send this to someone whoโฆ", or recipient-framed language. Estimated lift: +2.1ร ER on swapped posts.Read the full audit โCLAIM FREQUENCY ยท MACY'S ร HOLIDAY AD CREATIVE KS ยท ADOLOGY
- Tecovas x @dalebrisby Conditional approveDale Brisby reaches a 1.4x western-aesthetic lift Tecovas's own feed cannot.90d ยท 134 posts ยท 1 Tecovas integration87VET SCOREB+91%AUTH ERpass6.9xER vs PEERhigh0PAID 60dclean0FLAGSclearAUDIT ยท THREE DOMAINS01PassAudience authenticity91% real / 9.4x outlier post / organic curve, no boost02PassEngagement qualityIG: 4,109 median likes / 28K median views / 2.9% viral03PassBrand fit ยท TecovasWestern Aesthetic 1.41x lift / Western Icon persona 1.19xVERDICTConditional approve. Add category exclusivity and move forward.Lock 90-day Western-boots exclusivity. Test one Tecovas-integrated reel at $1.8K before scaling to $8.5K BTS series.INFLUENCER VETTING ยท TECOVAS x @DALEBRISBY ยท ADOLOGY
- Post Coaching Tecovas Apr 5 - May 5 2026Three Tecovas posts dragged 76% below expected this month.Common thread: Hook = Intrigue without a celebrity or cultural anchor.20POSTS SCANNED10BELOW MEDIAN3FLAGGED76%AVG SEVERITY4.6xTOP LIFTUNDERPERFORMER ยท 78% BELOW EXPECTEDWell, those went fast.Apr 9 ยท Hook: Intrigue1,020 ACTUALvs4,710 EXPECTEDTHREE WAYS TO FIX01SwapSwap Hook to Direct Address5,855 median / 1.5x lift over Intrigue02ReinforceKeep cinematic ProductionRank #2 of 5 / 5,517 median03PairingAnchor to a cultural momentWeekend Kickoff Meme / 31.7K likesONE THING TO TRYShip one Direct Address post paired with cinematic production.Direct Address (5,855 median, #1 hook) is Tecovas's biggest unused lever. Pair it with Cinematic production for the strongest 2-dimension combo in the brand's playbook.POST COACHING ยท TECOVAS ยท ADOLOGY
- Onboarding Audit Tecovas Day 1 Audit ยท May 18 2026Adology ingested 2,480 posts across 12 feeds for Tecovas this week.5 brands, 6 influencers, 1 empty feed. Two candidates to fix before next sprint.2,480ITEMS INGESTED12FEEDS WIRED11ACTIVE1EMPTY18dSINCE REFRESH12 FEEDS ยท STATUS AT A GLANCETecovas 285 Ariat 487 Chisos 345 Lucchese 281 Justin Boots 209 Rose Anvil 278 Emily Hohmann 180 Jeremiah Craig 135 Dale Brisby 134 Theo Von 126 Pierre J Wilson 20 William Barton 0THREE FINDINGS01EmptyWilliam Barton (BootSpy) feed empty0 items / sources not wired / blocking BootSpy intel02StalePierre J Wilson thin and stale20 items / last active Apr 18 / 30 days old03HealthyRest of set running clean10 feeds healthy / 2,460 items / Apr 22-30 freshONE THING TO FIXWire William Barton's sources and refresh Pierre before sprint two.11 of 12 feeds are clean. One empty feed and one thin influencer are all that stands between Tecovas and full-coverage. Both fixable in a single sprint.ONBOARDING AUDIT ยท TECOVAS ยท ADOLOGY
- OLBrandOlipopQ2 wellness slateร vettingCreatorMaya Mitchell@maya.makes.itMMConditional approve90d ยท 87 posts ยท 6 integrations78Vet scoreB+89%Auth.โ pass7.4%Eng. rateโ 2.1ร6Paid/60dโ high0FlagscleanTT5-ingredient gut bowl 2.1M viewsIG PAIDFridge tour ยท Poppi 412K viewsIGHow I read a label 684K viewsYTSunday meal prep 241K viewsAudience ยท IG + TTW 25-3438%W 18-2422%W 35-4414%Brand fit ยท OlipopGut health92Pantry / label88Mom / household71Fad-chasing22Brand safety ยท 18 monthsโClean record. No controversy. Net sentiment +0.62 across 8 sources. PASS!6 paid posts in 60d. 2 beverage-adjacent (Health-Ade, Poppi). Saturation risk. MAJORVerdictConditional approve. Add exclusivity. Move forward.Lock 90-day category exclusivity (beverage + prebiotic). Cap at 2 paid/14 days during flight. Test with story first ($1.8K) before feed reel ($8.5K).INFLUENCER VETTING ยท OLIPOP ร @MAYA.MAKES.IT ยท ADOLOGY
- r/energydrinks WellWithAll5,907 threads. WellWithAll isn't in the top 80.247K members ยท 60 days ยท 14,200+ comments5,907Threads14.2KComments0In top 80โฅ223รTop outlierโ 14 mentions across 5,907 threads = 0.24% share of voiceTheme Breakdown share of top-80 engagementTier-list compulsion31%Side-effect anxiety19%Scarcity / discovery14%Brand comparison10%Flavor critique4%5 themes carry 78% of all volumeTop 3 Threads ranked by comments ยท 60d01"My Ultimate Energy Drink Tier List"797 c ยท 55ร outlier Tier list02"Why do I feel pins & needles drinking c4s?"219 c ยท 46ร outlier Safety03"who's actually tried bucked up"133 c ยท 15ร outlier Brand compBrands in the tier-list (not you) 30+ rankedCelsius Monster Bang Bucked Up C4 Ghost"30+ brands ranked. WellWithAll not among them."โ r/energydrinks ยท top-voted tier list ยท Feb 20Reddit Forum Read ยท WellWithAll ยท Adology
- Top Post (90d) Nov 24 ยท Target 10.2ร OutlierTarget ballerina dress reveal, the post this coaching is built around.Views2.4MEng. Rate11.3%vs. Baseline10.2รShares1,777Why this hitA real product reveal (V2 implies V1 was loved), a retailer co-sign (Target = mainstream legitimacy), and unique niche-product fit.3 Critiques ยท Do's & Don'ts01KEEP ยท Product-launch reveal formatAll 3 outliers used the same format: product reveal + tactile moment + launch caption. Don't change this. Apply to every product moment.02KEEP ยท Founder-led narrative toneComments dominated by "you" and "Cassey" mentions. Your audience treats you as the brand.Stop DoingUntethered day-in-the-life vlogs ยท 0.8ร baselineThe only category below baseline. Drop them, or graft onto a business beat (factory day, launch-week day).INFLUENCER COACH ยท @BLOGILATES ยท ADOLOGY
/ The real problem
/ The real problem
AI was built for everyone. Marketing isn't the general case.
AI was built for everyone. Marketing isn't the
general case.
Your stack is good enough for average work. But marketing isn't average. Your briefs miss, your concepts don't land, and nothing's checking whether the call was right.
Your stack is good enough for average work. But marketing isn't average. Your briefs miss, your concepts don't land, and nothing's checking whether the call was right.
Generic AI doesnโt know your market.
Generic AI doesnโt know your market.
Trained on the world, not your category. Briefs start from what the internet imagined your market looks like, not what it's doing this week.
Trained on the world, not your category. Briefs start from what the internet imagined your
market looks like, not what it's doing this week.
Your tools recommend and forget.
Your tools recommend and forget.
Every AI in your stack makes calls and moves on. Nothing tracks what shipped, checks if the call held up, and comes back sharper. You never find out.
Every AI in your stack makes calls and moves on. Nothing tracks what shipped, checks if the call held up, and comes back sharper. You never
find out.
The stack grows. The output stays mediocre.
The stack grows. The output stays mediocre.
More tools, same research happening manually. Briefs still miss. Competitive reads arrive quarterly while the market moves weekly.
More tools, same research happening manually. Briefs still miss. Competitive reads arrive quarterly while the market moves weekly.
/ How Adology works
Study. Act. Learn.
Study. Act. Learn.
Three steps. Most AI tools only do two. The third one is the part that makes the whole system compound.
Three steps. Most AI tools only do two. The third one is the part that makes the whole system compound.

01
Study, your entire market, continuously
Adology's agents watch your full market live: every ad, every post, every format shift. Many sources, one intelligence layer.
TikTok ยท Instagram ยท Meta Ads ยท YouTube ยท Reddit ยท Organic Social ยท Search

02
Act, intelligence into finished work
Intelligence that stays in a report is wasted. Adology turns it into work you ship. Ask in Claude, ChatGPT, or the Adology app.
Competitive briefs ยท Hook banks ยท Concept slates ยท Category reads ยท Creator vetting ยท Campaign recaps

03
Learn, the part most AI tools skip entirely
Adology logs every recommendation and grades it against what actually shipped. Each brief starts sharper than the last, tuned to your category.
Every cycle compounds with better work.

01
Study, your entire market, continuously
Adology's agents watch your full market live: every ad, every post, every format shift. Many sources, one intelligence layer.
TikTok ยท Instagram ยท Meta Ads ยท YouTube ยท
Reddit ยท Organic Social ยท Search

02
Act, intelligence into finished work
Intelligence that stays in a report is wasted. Adology turns it into work you ship. Ask in
Claude, ChatGPT, or the Adology app.
Competitive briefs ยท Hook banks ยท Concept
slates ยท Category reads ยท Creator vetting ยท Campaign recaps

03
Learn, the part most AI tools skip entirely
Adology logs every recommendation and grades it against what actually shipped. Each brief starts sharper than the last, tuned to your category.
Every cycle compounds with better work.
/ Where Adology fits in your work
/ Where Adology fits in your work
Most intelligence tools solve
one stage. Adology runs the full loop.
Most intelligence tools solve
one stage. Adology runs the full loop.
From mapping a category for the first time to presenting results and recalibrating what comes next at every stage, Adology has a job to do.
From mapping a category for the first time to presenting results and recalibrating what comes next at every stage, Adology has a job to do.
Foundational Planning
Content Development
Content Analytics
High Impact Reporting
AI Operational Power-up
Foundational Planning
Before anything gets briefed or built, know where you stand who owns what, where the white space is, what audiences are saying.
CMO
Brand strategist
Agency
Map competitors what they own, test, and where theyโre pulling back.
Find white space territory no one in your category has claimed
Surface trends at early signal, not after everyoneโs running them
Audience intelligence whoโs talking, what moves them
Discover partners before the brief even exists

adologyai.com

1
2
3
4
5
Foundational Planning
Content Development
Content Analytics
High Impact Reporting
AI Operational Power-up
Foundational Planning
Before anything gets briefed or built, know where you stand who owns what, where the white space is, what audiences are saying.
CMO
Brand strategist
Agency
Map competitors what they own, test, and where theyโre pulling back.
Find white space territory no one in your category has claimed
Surface trends at early signal, not after everyoneโs running them
Audience intelligence whoโs talking, what moves them
Discover partners before the brief even exists

adologyai.com

1
2
3
4
5
/ Skills library
/ Skills library
Ask once. Get the deliverable,
not the dashboard.
Ask once. Get the deliverable,
not the dashboard.
Every skill does one job. You ask in plain English, you get the finished work.
Every skill does one job. You ask in plain English, you get the finished work.
Creative teams
Performance
Strategy & leadership
Agencies
01
Creative
Strategy
Weekly Competitive Brief
A finished three-page brief: visual scoreboard of what ran last week, market signals, and content coaching. Refreshed every Monday. Stop spending your morning building it.
ASK
"Run the weekly brief on my skincare brands
knowledge set."
02
Strategy
CMO
Creative Toolkit
Hooks, angles, scripts, and concepts in your brand voice, pulled from what's actually performing in your category. Every item has data proof. Not stolen from Twitter.
ASK
"Build a creative toolkit for our Q3 launch against
Fenty and Tatcha."
03
Brand
Agency
Brand Marketing Mode
A senior strategist's read on your category: positioning, white space, competitive tone, and where your brand should push, grounded in what's actually running, not what rivals say in press releases.
ASK
"What should our content strategy be against
Huggies and Kirkland?"
04
CMO
Agency
Influencer Vetting
Drop in a list of handles. Get back an evidence-scored shortlist, audience fit, content fit, brand safety, plus a personalized brief for every top pick. Stop paying for vibes
ASK
"Vet these twelve handles for our Gen Z
energy drink launch."
05
Brand
Agency
Trend Monitoring
The 3-5 fastest-moving topics, hooks, and formats in your category this week vs last. Velocity-driven, not vibes-driven. Tells you what to brief today before competitors move.
ASK
"What's gaining traction in DTC beauty right now
that we haven't touched?"
06
Creative
Agency
Pitch Intelligence
Walk into a pitch already knowing more about the prospect's category than anyone else in the room. Three days of competitive research compressed into 20 minutes, briefed to your team on Day 1.
ASK
"Run pitch intelligence on L'Orรฉal's haircare category
before Friday."
Creative teams
Performance
Strategy & leadership
Agencies
01
Creative
Strategy
Weekly Competitive Brief
A finished three-page brief: visual scoreboard of what ran last week, market signals, and content coaching. Refreshed every Monday. Stop spending your morning building it.
ASK
"Run the weekly brief on my skincare brands
knowledge set."
02
Strategy
CMO
Creative Toolkit
Hooks, angles, scripts, and concepts in your brand voice, pulled from what's actually performing in your category. Every item has data proof. Not stolen from Twitter.
ASK
"Build a creative toolkit for our Q3 launch against Fenty and Tatcha."
03
Brand
Agency
Brand Marketing Mode
A senior strategist's read on your category: positioning, white space, competitive tone, and where your brand should push, grounded in what's actually running, not what rivals say in press releases.
ASK
"What should our content strategy be against
Huggies and Kirkland?"
04
CMO
Agency
Influencer Vetting
Drop in a list of handles. Get back an evidence-scored shortlist, audience fit, content fit, brand safety, plus a personalized brief for
every top pick. Stop paying for vibes
ASK
"Vet these twelve handles for our Gen Z
energy drink launch."
05
Brand
Agency
Trend Monitoring
The 3-5 fastest-moving topics, hooks, and formats in your category this week vs last. Velocity-driven, not vibes-driven. Tells you what to brief today before competitors move.
ASK
"What's gaining traction in DTC beauty right now that we haven't touched?"
06
Creative
Agency
Pitch Intelligence
Walk into a pitch already knowing more about the prospect's category than anyone else in the room. Three days of competitive research compressed into 20 minutes, briefed to your team on Day 1.
ASK
"Run pitch intelligence on L'Orรฉal's haircare category before Friday."
/ Two ways in
/ Two ways in
Adology fits into
any tool stack.
Adology fits into any tool stack
Adology is the intelligence layer. How you access it depends
on how your team works.
Adology is the intelligence layer. How you access it depends on how your team works.
PLUG IN
PLUG IN
Use the AI you already trust.
Use the AI you already trust.
Connect Adology to Claude or ChatGPT via MCP. Ask
questions in plain English. Get live market intelligence
back, no new login, no new dashboard, no workflow
to change.
Connect Adology to Claude or ChatGPT
via MCP. Ask questions in plain English. Get live market intelligence back, no new login, no new dashboard, no workflow to change.
Claude
Claude
Chat GPT
Chat GPT

Gemini
Gemini
Full platform
Full platform
Open the Adology app when you want more
Open the Adology app when you want more
The complete intelligence platform, knowledge sets, skills library, resolution layer, category maps, weekly briefs, and
open skill files your engineers can build on. Built for teams running deep competitive programs.
The complete intelligence platform, knowledge sets, skills library, resolution layer, category maps, weekly briefs, and open skill files your engineers can build on. Built for teams running deep competitive programs.
Skills library, briefs, audits, hook banks, recaps
Skills library, briefs, audits, hook banks, recaps
Resolution layer, every recommendation graded
Resolution layer, every recommendation graded
Open skill files, engineers build on top
Open skill files, engineers build on top
Knowledge sets across any category
Knowledge sets across any category
Live across the Adology customer base
Live across the Adology customer base
417+
Marketers using Adology
10M+
10M+
Ads tracked
300+
300+
Attributes labeled per ad
36+
36+
Skills shipped
8platform
8platform
200+ verticals
14.2M
14.2M
Posts / day through the intelligence layer
/ Don't want to do it yourself? We do it for you
/ Don't want to do it yourself?
We do it fOr you
Customizable reports
done for you.
Customizable reports
done for you.
Every agency's question is different. Every brand's situation is specific. Custom reports are built around what you actually need to know, your category, your competitors, your decision deadline. No platform to learn. No onboarding. We do the research across all eight intelligence streams, deliver the report in your format, and you're back in the meeting with the answer your team needed.
Every agency's question is different. Every brand's situation is specific. Custom reports are built around what you actually need to know, your category, your competitors, your decision deadline. No platform to learn. No onboarding. We do the research across all eight intelligence streams, deliver the report in your format, and you're back in the meeting with the answer your team needed.
Researched across 8 data streams, the same ones the platform runs on
Researched across 8 data streams, the same ones the platform runs on
Built for your specific question, not a generic template
Built for your specific question, not a generic template
Delivered in days, not weeks
Delivered in days, not weeks

/ Common questions
/ Common questions
Why Adology is different.
Why Adology is different.
"We use the Meta Ad Library"
Meta Ad Library shows you what exists on one platform with no engagement data, no analysis, and no read on what's actually working. Adology watches every major platform, tells you which creative is scaling vs being tested, and tracks whether the intelligence behind your recommendations was right. Different job, different system.
"We have social listening tools"
Social listening captures what audiences say about brands. Adology captures what brands are actively doing, every ad, every organic post, every format shift, synthesizes it into predictions, and then grades those predictions against what actually performed. Fundamentally different intelligence jobs.
"AI just hallucinates anyway"
AI hallucinates when it lacks specific, current, market-grounded context. Adology is that context, eight data streams feeding the same intelligence layer continuously, with a resolution loop that grades every recommendation against what actually happened. The accountability loop exists specifically to catch and correct what generic AI gets wrong.
"Weโre building our own"
Build on top of Adology. The skill files are open, readable, forkable, and runnable. Your engineers inherit the intelligence layer, the eight-voice data architecture, and the resolution loop without building any of it from scratch. The build-vs-buy debate resolves because you get both at once.
"We already have AI in our stack"
Every AI tool in your stack is making recommendations based on generic, outdated intelligence. Adology is the layer that goes underneath all of it, giving Claude, ChatGPT, and every tool you already use access to live, specific, market-grounded intelligence and a system that tracks whether those recommendations were actually right.
"We use the Meta Ad Library"
Meta Ad Library shows you what exists on one platform with no engagement data, no analysis, and no read on what's actually working. Adology watches every major platform, tells you which creative is scaling vs being tested, and tracks whether the intelligence behind your recommendations was right. Different job, different system.
"We have social listening tools"
Social listening captures what audiences say about brands. Adology captures what brands are actively doing, every ad, every organic post, every format shift, synthesizes it into predictions, and then grades those predictions against what actually performed. Fundamentally different intelligence jobs.
"AI just hallucinates anyway"
AI hallucinates when it lacks specific, current, market-grounded context. Adology is that context, eight data streams feeding the same intelligence layer continuously, with a resolution loop that grades every recommendation against what actually happened. The accountability loop exists specifically to catch and correct what generic AI gets wrong.
"Weโre building our own"
Build on top of Adology. The skill files are open, readable, forkable, and runnable. Your engineers inherit the intelligence layer, the eight-voice data architecture, and the resolution loop without building any of it from scratch. The build-vs-buy debate resolves because you get both at once.
"We already have AI in our stack"
Every AI tool in your stack is making recommendations based on generic, outdated intelligence. Adology is the layer that goes underneath all of it, giving Claude, ChatGPT, and every tool you already use access to live, specific, market-grounded intelligence and a system that tracks whether those recommendations were actually right.
The market
The market
is moving right now.
is moving right now.
Your competitors' intelligence is updating. Your next brief will either start from what's actually working in your category this week, or it won't.
Your competitors' intelligence is updating. Your next brief will either start from what's actually working in your category this week, or it won't.
Signup
Signup
Pay as you go
Pay as you go
Cancel whenever
Cancel whenever
ADOLOGY AI
ADOLOGY AI
Marketing intelligence that holds itself accountable. Watches your market continuously, ships intelligence into your workflows, grades itself on every call.
Marketing intelligence that holds itself accountable. Watches your market continuously, ships intelligence into your workflows, grades itself on every call.
ADOLOGY
ยฉ 2026 Adology. All rights reserved.
ยฉ 2026 Adology. All rights reserved.











