Production was the bottleneck.
Briefs took weeks and concepts were scarce. Now generation is effectively free.
/about adology
Built the way marketing teams actually work.
The best marketers we’ve worked with all do the same thing. They watch everything: competitors, creators, conversations, the whole category. They turn that into signals, signals into bets, and bets into decisions. Adology does the watching, so your expertise goes further.
/the shift
Marketing got faster. The decisions didn’t get easier.
More content, fewer clear answers.
Which angle, which hook, what to scale, what to cut? Ten times the inputs, the same hours in the day.
Intelligence under every call.
Adology watches your market and turns it into evidence-backed work, so every decision starts from a stronger foundation.
/the founding story
“When ChatGPT shipped, I thought competitive intelligence was solved. Then I watched smart marketers still doing the work by hand, because generic AI couldn’t see what their category was actually doing this week. We built Adology so the best marketers don’t just get faster. They get sharper.”
James DonnerCo-Founder & CEO
/what we’re building
Not a dashboard. Not a generator. Creative intelligence.
We aren’t a dashboard, a generator with a brand-voice slider, or a custom GPT pointed at your strategy deck. Adology watches your live market and turns it into finished work, and it gets sharper every time you use it.
- 01It watches
Your category, competitors, culture, creators and customers, continuously.
- 02It makes the call
Specific, evidence-backed recommendations you can check.
- 03It learns
From the market and from what you make, so the next call starts smarter.
/the team
We’ve all felt the problem from different angles.
Agency operations, machine learning, synthetic audience modeling, marketing strategy and content intelligence.
James Donner
Co-Founder & CEOBuilt, ran and sold Decoded Advertising before starting Adology, after years of watching great teams work from three-month-old competitive reads and briefs built on instinct.
Addie
Chief Science OfficerLeads synthetic audience modeling: calibrated AI audiences that react to a creative idea before it ships, so teams can pressure-test concepts without burning budget.
Tom Lyons
Chief Commercial OfficerA CMO and agency veteran with multiple exits, who has built and led marketing teams across sports, social and consumer brands. He knows the pressure our customers are under.
Charlene Rex-Waller
Chief Marketing OfficerRuns marketing strategy, messaging and go-to-market, after a career building brands and growth engines from scratch for early-stage companies.
/why this matters to us
We started Adology because the best marketers we knew were running on intuition and screenshots, and they deserved intelligence backed by evidence.
James, Addie, Tom and Charlene
Your next move
Know what to
make next.
See Adology in action and put our intelligence to the test.
Book a demo ↗ Put Adology’s intelligence and creative direction to the test. Get a free custom report for your brand.